Introduction
From November 27 to 29, 2024, we exhibited at the “Japanese Food” Export EXPO, which is attracting attention as a place to showcase the appeal of the Japanese food industry to the world! This event is an exhibition where buyers from Japan and abroad gather to promote exports of food and beverages. This year again, we had numerous visitors, many of whom also visited our exhibition booth. In this issue, we will introduce the products on display as well as report on the atmosphere and results of the event.
Lineup of Exhibited Products
1.Halal food products
In anticipation of demand overseas, especially in the Muslim world, we exhibited halal-certified food products. Specifically, we appealed safe and high quality Japanese food products such as seasonings like soy sauce and men-tsuyu, instant ramen noodles, buckwheat noodles and udon noodles, and matcha (powdered green tea). The visitors actually drank matcha tea, which was very well received.
2.Agar jelly sweets
Jelly sweets using agar-agar were introduced. The fact that it is completely made in Japan, low in calories, and rich in dietary fiber appealed to health-conscious overseas consumers, and we received comments such as “the texture is fun” and “the taste is not too sweet. They were especially popular with buyers from Asia, Europe, and the United States.
3.Collagen drinks
Collagen drinks were exhibited, targeting consumers who are highly conscious of beauty and health. These products received a particularly strong response this time, so much so that we ran out of stock for tastings. The product was particularly popular among women, who often stopped by the booth and responded that they would like to handle it and that it is ideal for promotion in the beauty field.
Conclusion
We would like to thank everyone who visited the “Japanese Food” Export EXPO 2024. Not only were we able to directly convey the appeal of the exhibited products, but we also received many valuable comments and support, which helped us to take a big step forward for our future business.
We will continue to strive to bring the appeal of Japanese food products to the world. We look forward to seeing you again at our next exhibition!
We encourage everyone to visit us and purchase all of our products, including halal food, agar jelly, and collagen drinks! We look forward to hearing from you.
Author
|
Expert in 100 Yen shop (Japanese Dollar Stores): Yoshifumi Matsumoto from ECI Co., Ltd. I am Yoshifumi Matsumoto, an expert in Japanese 100 yen shops at ECI Co., Ltd. With over 5 years of experience in the retail industry, I specialize in introducing and selecting 100 yen products, as well as conducting extensive market research. My expertise also extends to managing store operations and organizing various retail events. At ECI Co., Ltd., I handle a wide range of everyday products, providing valuable insights to overseas supermarket operators and buyers interested in incorporating popular Japanese 100 yen products into their inventory. Contact Information ECI Co., Ltd. |
